Reckitt (Contract via The Parent Inc) · Apr 2022 → Apr 2023
Gamified Engagement & Experiment-Ready UX — ENFA & Durex
+34% Engagement, +20% Retention from Gamification Pilots
+34%user engagement from gamified pilot features across ENFA & Durex mobile
The Challenge
ENFA and Durex mobile surfaces had low engagement depth and no shared design system to run consistent experiments across multiple markets efficiently.
My Approach
Led experiment-ready UX standards for mobile surfaces; designed and tested gamified pilot features; established brand standards and a design system foundation to accelerate test velocity.
Impact
+34% engagement, +20% retention from gamification pilots; design system reduced experiment setup time across markets.
Key Highlights
- Ran concurrent with The Parent Inc role — high-bandwidth context-switching across different brand and stakeholder sets
- Established design system foundations that accelerated experiment velocity across multiple markets
- Warsaw (Poland) remote collaboration — distributed, async-first delivery
Where this fits in my journey
Product Manager, Mobile Apps — Growth & Monetisation / Product Design Consultant
The Parent Inc + Reckitt (ENFA & Durex) · Mar 2021 → May 2023
View the full journey →